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Abstract
This article examines the relationship between corporate social responsibility and locality in the small business context.
This issue is addressed by studying the interplay between small businesses and local community based on the embeddedness literature
and using the concept of social proximity. On the basis of 25 thematic interviews with owner-managers a typology is constructed
which illustrates the owner-managers’ perceptions of the relationship between the business and the local community. The findings
emphasize the importance of reciprocity as it is suggested that corporate social responsibility in relation to locality is
constructed as a response to the interpretations of reciprocal community support between small business owner-managers and
local community.
- Content Type Journal Article
- Pages 1-13
- DOI 10.1007/s10551-011-1104-6
- Authors
- Merja Lähdesmäki, University of Helsinki, Ruralia Institute, Kampusranta 9 C, 60320 Seinäjoki, Finland
- Timo Suutari, University of Helsinki, Ruralia Institute, Kampusranta 9 C, 60320 Seinäjoki, Finland
- Journal Journal of Business Ethics
- Online ISSN 1573-0697
- Print ISSN 0167-4544