Responsabilité sociétale et développement durable

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Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition

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Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process

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